This is the Creation phase. All ideas were incubated in thought first before it became a reality.
Be positive. Be open to any idea that will come up. After gathering all the ideas — choose which ones you will use.
Be negative. Scrutinize all the flaws and weaknesses of the idea. This is the time to shoot everything in sight.
Be positive. Take all the positive and all the negative together; check if the positive outweighs the possible negative hurdles along the way. If it does, this is the moment you welcome the bad with the good. It helps you prepare for contingency plans for any possible negative outcome.
You need people to buy into your idea. People don’t buy what you do, they buy why you do it. This is different from convincing; this is inspiring people to jump aboard the bandwagon with you.
3) Ship it
An idea is just an idea if you don’t execute. Business guru Seth Godin coined this catch phrase “Ship It.” Act! Move! Go! Make Things Happen! Do something that matters by making your ideas matter.